Maybe these ads are just trying to bring in sales and are playing on gender roles to make a dollar? I would never make a judgment on a person without meeting them first, but I think most married men just find that their wives do silly things at times, and these ads jokingly point fun at it in an attempt to get a person to remember and buy a product. In a nation where men are usually the primary bread winners, it just sounds like they are trying to focus on a majority target audience that may see the ad, not that they are a bunch of sexist or racist bastards.