Who Cares About Truth In Advertising? Sugar Can Help You Lose Weight!
Image credit: Miss Retro Modern
“Diet tip: nibble on a cookie about an hour before lunch. Sugar works faster than any other food to turn your appetite down, and your energy up. Sugar… only 18 calories per teaspoon, and it’s all energy.”
This ad appeared in Woman’s Day magazine, November 1970.
UNBELIEVABLE.
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CK Go Places responds:
Posted: July 22nd, 2008 at 10:12 pm →
Is that true? How come my doctor keep asking me to cut down my sugar intake? LOL! Happy WW!
Mine on Japanese Wedding Portraits is also up.
CK Go Places’s last blog post..Wordless Wednesday – Japanese Wedding Portraits
DavinaH responds:
Posted: July 22nd, 2008 at 10:23 pm →
Nibble on a cookie! Nibble? Who ever heard of such a thing. Cookies are meant to be devoured
I can never stop at one either. Oh the good ol days eh?
DavinaH’s last blog post..Like a Bird
Randall responds:
Posted: July 22nd, 2008 at 10:30 pm →
Hey now… that IS true. Pass the chocolate chip cookies, please.
Scott McIntyre responds:
Posted: July 22nd, 2008 at 10:31 pm →
What a great slice of 70s kitsch you’ve sprinkled today, Vered!
Isn’t it amazing how far our nutritional knowledge has advanced? While a little natural sugar is ok, a lot of refined sugar is not.
As someone who lost 98 lbs a few years ago- and kept it off- having too much sugar on a healthy eating plan definitely “ain’t sweet”
crunchy domestic goddess responds:
Posted: July 22nd, 2008 at 10:34 pm →
LOL sounds like my kind of diet - cookies!
crunchy domestic goddess’s last blog post..Looking up (Wordless Wednesday 7/23/08)
Barbara Swafford responds:
Posted: July 22nd, 2008 at 10:36 pm →
Hi Vered,
I noticed the ad appears to be sponsored by “sugar information”. I’d say that’s a conflict of interest. Kinda like the beef industry, pushing beef, the pork industry pushing pork, and the milk….you get my drift.
@Scott: Congrats on your weight loss. That’s fantastic! Way to go!
Barbara Swafford’s last blog post..Interview With Lorelle VanFossen - Part 2 - Errors Bloggers Make
Barbara Swafford responds:
Posted: July 22nd, 2008 at 10:37 pm →
ooops, I meant to say, …that’s a biased opinion.
Barbara Swafford’s last blog post..Interview With Lorelle VanFossen - Part 2 - Errors Bloggers Make
ryanne responds:
Posted: July 22nd, 2008 at 10:57 pm →
yeah, i so wish that was true! i have a bit of a sweet tooth! Happy WW!
ryanne’s last blog post..Wordless Wednesday: Waves
BK responds:
Posted: July 23rd, 2008 at 12:51 am →
LOL! This is the first time I am reading that sugar can help one lose weight. True or not, too much sugar is definitely not good for health. But cookies … who can resist the temptation
BK’s last blog post..If A Picture Paints A Thousand Words
Laurie | Express Yourself to Success responds:
Posted: July 23rd, 2008 at 1:11 am →
If only it were true…then having two cookies would be better, right?
Laurie | Express Yourself to Success’s last blog post..The Unsung Social Skill
Urbane Lion responds:
Posted: July 23rd, 2008 at 2:40 am →
LOL, this reminds me of a book we had at my cooking school’s library; Drink Beer and lose weight! Ooooooh…. I think this needs further research!
Urbane Lion’s last blog post..The Lion explains how to keep man
Sreisaat responds:
Posted: July 23rd, 2008 at 3:31 am →
Oh how I wish it’s true - then I wouldn’t feel guilty about having to reach out for another cookie!*lol*
Sreisaat’s last blog post..Wordless Wednesday #46: Kung Fu Swimmer
Barbara Ling, Virtual Coach responds:
Posted: July 23rd, 2008 at 3:40 am →
Why stop at 2 cookies? Personally I feel the whole bag is geared towards helping you lose weight.
Barbara
Barbara Ling, Virtual Coach’s last blog post..81+ Enchanting Power StumbleUpon Destinations Waiting For Your Eyes Only
Marelisa responds:
Posted: July 23rd, 2008 at 4:57 am →
You should try eating a Big Mac before each meal as well, that will really kill your appetite!
Marelisa’s last blog post..Six Steps to Creating the Life You Really Want
Busymama Karen responds:
Posted: July 23rd, 2008 at 5:09 am →
Now that’s a fun way to lose weight!
Busymama Karen’s last blog post..Wordless Wednesday: Do you think he found out about…
MizFit responds:
Posted: July 23rd, 2008 at 5:45 am →
That is TOO FUNNY.
(she types shoving her Spree candies in a drawer as fastasshecan)
MizFit’s last blog post..Viewer Mail. The It Takes A Village edition
Melissa (Sweet Serendipity) responds:
Posted: July 23rd, 2008 at 6:09 am →
I’ve been saying it all along. Now I have some support for my argument.
~Melissa at Sweet Serendipity
Certified Cookie Feind
killlashandra responds:
Posted: July 23rd, 2008 at 6:39 am →
If you hadn’t put the 70’s time reference on it I would have guessed 60s or 70s. Wouldn’t it be nice if this was true? I think it would be hard enough to stop at the one cookie thing too.
Suzie responds:
Posted: July 23rd, 2008 at 6:40 am →
Ok it may not be right but I really want to nibble on a cookie all day long. I wish sugar was the new diet tool. Id be super skinny
Suzie’s last blog post..Another Not So Wordless Wednesday With Tumors
Laura responds:
Posted: July 23rd, 2008 at 6:46 am →
I LOVE this diet “fad”….too bad it doesn’t work so well!
Laura’s last blog post..Wordless Wednesday: Apples of Gold
Dot H. responds:
Posted: July 23rd, 2008 at 6:59 am →
I’m speechless. Well, not really, but that’s amazing. Kind of on a par with the ads for Splenda that say it’s made from sugar. Well, yes, it’s made from sugar and chlorine, if you want to believe that chlorine is good for you.
BTW, I read your About page and saw that you revealed your surname and area where you live, which I hadn’t seen before, so I can better understand why you were concerned about vacationing. A former lawyer, eh? I’m glad you got out of it because I don’t think it’s a healthy lifestyle. I’ve been a legal secretary for 22 out of the past 28 years, but never really was able to participate in the long hours, so I missed some of the stress and drama. Not that this was ever intended to be my career back when I dropped out of my Ph.D. program, but it has turned out to be.
Write From Karen responds:
Posted: July 23rd, 2008 at 7:06 am →
Nibble? Are you kidding me? That’s like a BITE for me. LOL
And even though that ad seems so … backward, I have to say, I’d rather eat natural sugar than the artificial crap that’s out there right now!
Write From Karen’s last blog post..“Tired” Out
Sassy Mama Bear responds:
Posted: July 23rd, 2008 at 8:22 am →
Is it any wonder with advice like that there is so much type II diabetes now???? I did not follow that advice and definitely cannot now. I can only eat a nibble of a cookie to be a good girl.
Sassy Mama Bear’s last blog post..WW #21 ~ Happiness is Care Packages
Jill responds:
Posted: July 23rd, 2008 at 9:26 am →
I guess it COULD be true if you could have just one cookie. But if the idea is to fill up a little before a meal, then a glass of water or a piece of fruit would certainly make more sense.
Bamboo Forest responds:
Posted: July 23rd, 2008 at 9:59 am →
hehe… I guess our understanding of nutrition has come a long way? Or, this was just grossly false advertising at the time. Either way, funny. Oh, how I love a good chocolate chip cookie.
Bamboo Forest’s last blog post..The 7 Stages of Procrastination
Natural responds:
Posted: July 23rd, 2008 at 10:14 am →
nibble on a cookie [sugar] before lunch? sugar keeps your energy up and your weight down? i should be skinny as a rail and up all night if this were true. interesting.
Natural’s last blog post..As Not Yet Seen On TV
MomGrind responds:
Posted: July 23rd, 2008 at 10:28 am →
Glad you all like it!
@ DavinaH: That’s exactly the problem – most people won’t stop at one
(see Barbara Ling’s, killlashandra’s and Suzie’s comments….), and as Jill pointed out, you would achieve the same effect – more healthfully – by drinking a glass of water or having a piece of fruit before dinner.
@ Randall: I love chocolate chip cookies… especially the chewy kind.
@ Scott: Wow! That’s an impressive weight loss! I’m proud of you.
@ Barbara: Exactly!
@ Urbane Lion: Drinking beer to lose weight… an interesting concept.
@ Marelisa: Sure would.
@ MizFit: BUSTED!
@ Dot H.: Being a lawyer was the most stressful period in my life. I AM glad I left. It’s a horrible lifestyle.
@ Karen: “I’d rather eat natural sugar than the artificial crap that’s out there right now!” – I agree.
@ Sassy mama bear: You have diabetes? I’m sorry. Glad you’re taking care of yourself!
@ Bamboo Forest: Me too, although plain, homemade, fresh sugar cookies come at a close second for me.
@ Natural: “Interesting” is putting it mildly I think.
Newlyweds Guide Francesca responds:
Posted: July 23rd, 2008 at 11:55 am →
I used to work at Ladies’ Home Journal and reading the back issues were always a trip. You’d be shocked at what you find.
Newlyweds Guide Francesca’s last blog post..Newlyweds Walking on Water
Nathalie Lussier responds:
Posted: July 23rd, 2008 at 12:32 pm →
Wow, how scary. No wonder we have issues with sugar and our diets. If only advertisers were honest!
I guess that just means we need to double our own awareness and education.
Nathalie Lussier’s last blog post..All Time Top 5 Richest Women in the World
Urban Panther responds:
Posted: July 23rd, 2008 at 1:18 pm →
Well, clearly starting the day with a slice of cold apple pie, or two slices, no, half the apple pie, means that I won’t be hungry for the rest of the day. Woo-hoo!!!!
Urban Panther’s last blog post..Straight A’s for the Panther
Sarah responds:
Posted: July 23rd, 2008 at 2:01 pm →
LOL! Funny thing is, I think there’s something of the truth behind that statement. You’ve of course graciously read my blog and know that I often get on my fruit sugar soapbox. I would absolutely agree with their ad…if you took the cookie and spoonful of sugar parts out and replaced it with fruit sugar. Haha.
Sarah’s last blog post..Was Your Mother Right When She Told You to Eat Your Veggies?
Sara at On Simplicity responds:
Posted: July 23rd, 2008 at 2:10 pm →
This changes everything! I”m going to be slim and trim in no time! Now, where did I put the Chips Ahoys?
Tiff@Three Peas responds:
Posted: July 23rd, 2008 at 2:29 pm →
LOL Ok I will break down and eat that candy bar. You twisted my arm!!
Tiff@Three Peas’s last blog post..Wordless Wednesday
Cath Lawson responds:
Posted: July 23rd, 2008 at 4:20 pm →
Hi Vered - I was really getting my hopes up until I saw the date. No cookies for me after all I guess.
Andre Kibbe responds:
Posted: July 23rd, 2008 at 4:25 pm →
Fascinating that even if you disagree with the actual advice, the ad still “delivers.” Seriously, who doesn’t want that cookie after glancing at the ad? It reminds me of a friend (not me, of course) who went straight to Mickey D’s after seeing Super Size Me.
vhiel responds:
Posted: July 23rd, 2008 at 5:32 pm →
i think anything that is being advertise by somebody who is famous will always be a hit.
vhiel’s last blog post..Bonding With Daddy
Evelyn Lim | Attraction Mind Map responds:
Posted: July 23rd, 2008 at 6:26 pm →
My goodness….how funny and look how times have changed!!
Evelyn
Al at 7P responds:
Posted: July 23rd, 2008 at 7:40 pm →
It’s amazing that we know so much more today about what makes us gain weight compared to what we knew back then, yet we’re probably heavier now than back then also.
Of course, one reason could be that they didn’t have the internet that kept them in front of the computer (and on their butts) for hours on end!
Al at 7P’s last blog post..The Best Investment Strategy During a Recession
MomGrind responds:
Posted: July 23rd, 2008 at 7:57 pm →
@ Newlyweds: I wonder what future generations will think about our magazines. In fact, I already think they’re terrible!
@ Nathalie: “If only advertisers were honest!” But then they wouldn’t be able to sell us anything.
@ Urban Panther: An apple pie sounds good. Haven’t had that in months.
@ Sarah: I agree! But a glass of water might work just as well…
@ Sara, @Tiff: Just don’t blame me later.
@ Cath: Yup, it’s an old one.
@ Andre: It’s true! You see her eating that cookie and you want one too. So, the fast food.. not you, huh?
@ vhiel: Probably true.
@ Evelyn: Indeed!
@ Al: True, and probably also the huge serving sizes.
blondie responds:
Posted: July 24th, 2008 at 10:59 am →
That is awesome… or it would be. What I would give to eat a guiltless cookie BEFORE lunch.. or dinner… or breakfast for that matter! Just goes to show how much or really how little information we knew about what we put in our bodies! Can’t imagine what they will say or laugh at us about in 20 years from now.
Writer Dad responds:
Posted: July 24th, 2008 at 12:30 pm →
Vered,
I sent a link to my mom, and she actually called me laughing because she remembered the ad. Not only that, but I went downstairs and got myself a cookie.
Writer Dad’s last blog post..Shocking
Christina responds:
Posted: July 24th, 2008 at 4:32 pm →
Hmm… I doubt I would be able to only have a nibble of a cookie! Haha I don’t have that much self-control with sugar. Trust me, I can testify that the add is untrue!
Christina’s last blog post..Majestic Night [pic]
Joel Falconer responds:
Posted: July 24th, 2008 at 4:38 pm →
I’ve never had a sweet tooth. This explains everything.
Miranda responds:
Posted: July 24th, 2008 at 5:06 pm →
As always, your WW “ads” are great! LOVE them.
Mocha responds:
Posted: July 24th, 2008 at 5:17 pm →
Will it work if I print this off and take it to my doctor? I will tell him you work for WebMD. They are my favorite doctor anyway!
So wonderful to meet you and I hope you enjoyed all that BlogHer had to offer! Stay in touch.
MomGrind responds:
Posted: July 24th, 2008 at 7:38 pm →
@ blondie: I have a confession to make… I sometimes eat cookies for breakfast.
@ Writer Dad: “I went downstairs and got myself a cookie” – I know! It’s what Andre said – IT WORKS. This stupid ad WORKS.
@ Christina: I think it’s been proven that consuming sugar causes cravings for more sugar.
@ Joel: lol but it’s actually great that you don’t like sweets! Sweets are not exactly healthy.
@ Miranda: Thanks.
@ Mocha: It was very good to meet you too!
treadmill ratings and reviews responds:
Posted: August 5th, 2008 at 3:50 am →
Sugar is pure poison.When you have sugar in your blood you produce insuline that will create fat deposits.
If you don;t eat sugar your body will produce it from the stored fat and you will loose weight
Shelley responds:
Posted: August 15th, 2008 at 11:46 am →
Oh, only in my dreams…This is my very biggest weakness. Chocolate chip cookies call to me in my sleep!
Shelley’s last blog post..Thursday Thirteen
Truth in Advertising | MomGrind responds:
Posted: September 9th, 2008 at 10:12 pm →
[…] ad raises several issues. Among them, the importance of looks; truth in advertising; and advertisers that attempt to manipulate the consumer’s emotions and vulnerabilities for […]