“Limited edition”, “subject to inventory availability”, “if you call in the next 30 minutes you will get…”, “collectors edition”,”only in these stores”,”unique product”, are examples of how advertisers manipulate you.

Years ago, advertisers knew that refrigerator means the “secured food” so when they show then, you may see them filled with food. Unfortunately, the refrigerator does not include food, specialy during crisis.

Cars represent freedom in your mind, so they show a happy person driving in the countryside. But people use to be trapped in traffic jams everyday.

Cigars are a way to cut off your desire of freedom, as smokers feel trapped and feel anxiety so they smoke. So advertisers show people socializing and happy as if they were free and happy.

With perfume, at the beginning they promised people they woul get the desired man or woman, and as promised failed people stopped consuming, so right now they advertise enhacement of sex appeal, a promise that is hard to verify.

There are plenty of tricks that are not exactly “deception”, just plain manipulation of your subconcious mind to make profit.