This morning I read one of my favorite winter poems, “Snow Toward Evening” by Melville Cane. The poem does not mention the word “snow” or “snowing” even once (except for its title) and so would likely not work very well in terms of SEO.
But oh, how very lovely this poem is.
Suddenly the sky turned gray.
Which had been bitter and chill,
Grew soft and still.
From some invisible blossoming tree
Millions of petals cool and white
Drifted and blew,
Lifted and flew,
Fell with the falling light.
SEO is important. It helps people and businesses get found online and build an online reputation. It’s what I do for a living these days, and I’m generally very proud of being able to seamlessly work keywords into my texts.
But sometimes I grieve the loss of freedom, the hindered creativity, the inevitable constraints that writing for the Web places on my work.
Today is one of those days when I resent SEO, and what better way to celebrate my dark mood than to write a completely non-optimized blog post.
Except that, if you look closely, it’s not completely unoptimized.
Apparently, I’m addicted to search engine optimization.
Photo by Paulo Brandao