A fellow social media consultant, who does not have a personal blog, recently asked me, “Aren’t you worried about potential clients being scared away if they disagree with the content on your personal blog?”
I’m not worried at all, actually. Here are my thoughts on the subject:
1. I don’t publish anything on my personal blog that I wouldn’t want my parents or my pre-teen daughters to read, which means my personal blog is fairly tame.
2. I don’t chase popularity on my personal blog by deliberately creating controversy.
3. I do talk about topics that *could* become controversial, and I do speak my opinion quite freely, but I do so respectfully. This is America – we value discussion and debate, as long as it’s done in a civilized manner, right? RIGHT?
4. While personal chemistry is important when working with someone, I believe that most potential clients are interested in my obvious skills as a blogger and as a social media person and not so much in the content of my personal blog posts.
5. If my personal blog is such a huge turnoff to a potential client that they’d rather not hire me, then it’s probably for the best – most likely, the personal chemistry would have been off anyway.
I have many ups and downs when it comes to personal blogging, but for the most part, I enjoy my personal blog. It’s a wonderful outlet for me. I can’t imagine NOT having it. In professional terms, it can actually serve to demonstrate that I walk the walk, not just talk the talk. I really do engage in social media, on a personal level as well as on a professional level.
Should every social media consultant have a blog? Should you avoid hiring someone if they don’t have a blog? I do believe that a social media consultant should have a blog – after all it’s a big part of the medium, but it doesn’t have to be a personal blog. A blog that discusses social media marketing is fine. Not everyone feels comfortable with personal blogging. I get that, and I’m sure most potential clients get that too.