Google is trying – again – to break into the social networking scene. Google+ is a social network that looks a lot like Facebook and enables sharing just like Facebook, but seems to offer more control over who sees your posts – a big advantage over Facebook and the famous, infuriating claim by Mark Zuckerberg that there’s no more privacy in the modern era.
The social media scene is highly saturated, of course, and it’s not going to be easy – even for a deep-pocketed giant such as Google – to break into it. But Google has to keep trying, because if things continue the way they have been going for the past year or so, with social media capturing an increasingly larger share of Web traffic and with users turning to social media for information they used to get from search, Google simply cannot rely on search only anymore and keep losing traffic to Facebook.
While Google does not admit that Google+ is an attempt to compete with Facebook, it’s pretty obvious that this is exactly what it is. This is going to be interesting, for sure. Persoanlly, I can’t imagine adding yet another social media tool to my already hectic life. But the promise of greater respect for privacy does seem intriguing. As the service rolls out to more and more users, I just might give it a try.
One last comment: As someone who has long hated social media titles such as “social media guru,” “social media samurai” and other similar idiotic titles, I am thrilled to see that Google actually has a “Senior VP social” – this is the person who’s in charge of the Google+ project.
You can find more details on Google+ on Google’s blog.