Facebook is NOT Your Brand

by Vered DeLeeuw

“How do you feel about ditching our blog and moving all our social media to Facebook? I’m not even sure we need a website anymore – with 500 million users, doesn’t it make more sense to just be on Facebook?”

An actual question from a client.

My answer? Absolutely not! Facebook is not your brand, and it is not in your control. We may have a false sense of control over our Facebook profiles and pages, but we don’t. I would say this even if Facebook wasn’t notorious for changing the rules so often, but given that it does keep changing the rules, it should be pretty obvious that your Facebook page belongs to Facebook and that Facebook can do whatever it wants with that page. Including charging for it someday. Including deleting it, if it determines that you’ve broken some rule.

So please, do yourself a favor, and keep your online assets – those that are truly yours, including your domain name, your website and your blog. By all means, add social media sites to the mix, and Facebook should definitely be one of them. But (cliche alert) don’t put all your eggs in one basket, especially if the basket in question is not weaved very tightly. It’s just too risky.

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