That’s OK – many people hate Twitter. I do.
(Well, maybe “hate” is a strong word. “Dislike” would be more accurate).
I usually tell my clients that they should be present wherever their target market hangs out, and for more and more businesses this includes Twitter. But personally, I have to force myself to use Twitter. Maybe it’s my personality. I always preferred small, intimate dinner parties to huge events with lots of people and music blasting nonstop. Facebook feels like the former, while Twitter feels to me like the latter.
All social media channels are noisy, but Twitter is the noisiest of them all. When I want to have a conversation, to post something, to ask a question, I rarely go to Twitter. Instead I turn to Facebook, or sometimes to LinkedIn. In fact, these days my twitter account is basically automated – each time I post a new blog post, a tweet is sent out automatically- but I hardly ever use Twitter for connecting or for making conversations anymore.
Of course, one can argue that the more you put into a social media channel, the more you will get out of it. Many people tweet throughout the day, retweet, and respond to tweets. These are the people that tend to feel that Twitter does work for them.
On the other hand, I remember reading that research has shown that twitter does move much faster, and that people are less engaged with tweets than they are with, say, Facebook posts, and are less likely to take action after reading a tweet.
Bottom line: As a business, if your audience uses Twitter, you have no choice- you should use it too. But as an individual, if you don’t like Twitter, don’t feel bad! Many of us don’t. It’s a huge, noisy party and some of us just prefer more intimate social gatherings.