Why Is It So Difficult To Get Followers?

by Vered DeLeeuw

Thanks to my blog statistics, finding topics to discuss here is so easy – all I have to do is glance at the search phrases that have led people to this blog!

A recent one was, “Why is it so hard to get followers?”

I’ll tell you why. People are busy. They are bombarded with a constant stream of information. They have so many demands on their time and attention, their lives are so hectic, that they have very little time and patience left to form a connection with someone who is essentially a stranger and wants to place another demand on their time, add to the noise.

People don’t follow you back because they don’t know who you are and they do not want your updates to appear on their Twitter stream.

Can you blame them?

Now, the real question is not why it’s difficult to get followers. The real question is, assuming people prefer not to follow you, how do you convince them that they should give you a chance? Here are a few ideas:

1. Give them a reason to follow you. If you’re a brand, especially a B2C brand, this should be quite doable. Run a regular promotion where you promise people an incentive such as a coupon or a discount code, if they follow you, and retweet your offer (the retweeting is important – this is the viral component of the offer).

2. Don’t be annoying. Limit your tweets, especially if you’re a brand. No one wants tweets from one person to fill their entire Twitter stream.

3. If possible, be awesome. Funny is good. Interesting is good. Tedious and long winded is bad.

4. Keep offering regular Twitter-only promotions, so that people have a reason to keep following you.

No doubt, getting people to follow you back is hard. But there are ways to gently convince them to give you a chance. 🙂

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