Why Should They Care?

by Vered DeLeeuw

“Wow, you guys are so awesome, we’re almost at 1000 Facebook fans, that’s amazing, don’t you think? Please spread the word and help us reach 1,000 fans by the end of the day! Thanks! Love you!”

I don’t know about you, but I cringe whenever I see one of these Facebook status updates. And I thought about it because a couple of days ago, my healthy recipes Facebook page was stubbornly stuck at 3,399 fans. I kept refreshing the page, staring at the number, trying to will it to climb to 3,400… it remained stuck. And as I was desperately hoping to get to the next round number, as I was toying with the idea of reaching out to my fans to help me with this, two things suddenly occurred to me:

1. It’s not important if my page has 3399 or 3400 fans. Apart from my human fascination with round numbers, it’s the same thing.

2. To my fans, this is absolutely not important and I should never bother them with such a request. A request to retweet, or share, good content – that’s fine, once in a while. But trying to get your fans excited about your own little number games – that’s just ridiculous. They couldn’t care less, and they shouldn’t.

To continue the same train of thought, I always wondered about “my ten most popular 2012 blog posts.” I used to do those, by the way, so I’m speaking from experience here – but now I know that while you care very much about your blog stats, your readers couldn’t care less. Don’t burden them with statistics and numbers that mean a lot to you but nothing to them. If there’s a wonderful blog post from the past that you’d like to highlight again, by all means do so by linking to it from a new blog post. But don’t share with your readers information that is of little or no interest to them.

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