Building a social media following is a long, tedious process, and even once you have a decent number of followers, you’ll probably find that human nature dictates that you’ll want more (we always want more, don’t we?).
Case in point: “I see that we have 1000 Twitter followers,” told me the new Marketing Director. “Great! Now, how do we get to 5000?”
It’s a good question, and one worth asking. But before devising a plan to increase our number of followers, it’s important to remember that quality is always better than quantity, and what’s generally true in life also applies in social media. It’s better to focus on using Twitter to reach out to, and build relationships with a handful of loyal, vocal fans, than to chase after lots of uninterested followers.
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