Adding a blog to your website can make a real difference in how much traffic your website gets, in the quality of traffic it gets, and in the conversion of those visits into sales. Here are three excellent reasons to add a blog to your website:
1. Keywords. A blog gives you an opportunity to add fresh, keyword-rich content to your website. The more optimized content you have on your site, the easier it is for search engines to index it properly. For example, if you run an eCommerce site, there’s probably very little text-based content on your site, which means there’s very little for search engines to work with.
A keyword-rich blog is a great way to let search engines know exactly what your site is about. If it’s about teen fashion, for example, you could fill your blog with blog posts about all aspects of teen fashion, such as prom dresses, teen idols and what they wear, the latest trends, what NOT to wear etc.
Websites get updated only occasionally, while blogs get updated regularly – usually once a week. The fresh content encourages search engines to crawl your site more often, again boosting your rankings in search results. A static site gets crawled far less often than an active blog.
2. Backlinks. A well-written blog will gradually get noticed, and as people start reading it and liking what they read, they will often link to your blog posts. Backlinks are a powerful SEO tool – much more so than basic on-page optimization.
A few high-quality links from reputable sites can send you quickly to Google’s first page of results for your main keywords, especially if your keywords were used as the link’s anchor text (for example, if your main keyword is teen fashion, and the site that links to your blog uses the text “teen fashion” when linking to it).
3. Reputation. A high-quality blog demonstrates that you know what you’re talking about. The main reason I started this blog was to show people that I’m knowledgable about blogging and social media. Why else would they hire me as a blogger? I felt that my personal blog was not an appropriate place for this type of content, so I decided to create a blogging-and-social-media-focused blog. Several of my clients are maintaining a blog for the same reason.
Not all blogs generate leads (though many do), but almost all blogs have the power to turn leads into clients by demonstrating to prospects that you’re an expert at what you do.