Generally speaking, social media is not the best way to generate new leads. Social media IS great for branding. It enables you to create or strengthen an image, to establish your brand as a pioneer, as a thought-leader, or simply as a very cool brand that people genuinely want to follow and interact with.
Social media is also very useful when it comes to building loyalty and retaining existing customers, turning them into fans and ambassadors for your product or service.
When it comes to lead generation, however, the connection between using social media and acquiring new leads is not that clear, and the connection between social media use and growth in sales or revenue is even more vague.
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